The creation of Sadhana began when I, Veronica Loschi, wanted to look different in my workout clothes. I wanted to wear something that would make me feel energetic and powerful and even though I spent countless hours searching for that touch of uniqueness I could not find what I was looking for. This is when I decided to start this journey and founded my own clothing line “Sadhana”. With my marketing background, I started promoting and exposing the brand in different Social Media networks and over the internet with an incredible response.
After seeing my enthusiasm and commitment to the brand along with the growth potential in this industry, my husband Alfredo Gandica and my brother Mauricio Loschi decided to join me in this adventure. Now we run and operate a family business and the three of us come to work every day with the goal of bringing women across the world quality clothes that will provide the same joy and energy I feel every time I wear Sadhana.